B2B Marketing - Mark Donnigan

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey describes the procedure that potential clients go through when thinking about a purchase. It

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Mastering today’s B2B Buyer’s Journey is Key to Winning in B2B Marketing - Startup Marketing Consultant Mark Donnigan

The B2B buying process can be lengthy and intricate, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win portion for companies. By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the opport

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